Writer and researcher with a background in finance and startups. Favorite topics include business, marketing, and technology
The question I wanted to answer is: what can market researchers do that AI can’t perform in the near future? Finding a value proposition focusing on human elements has been at the top of my mind. In terms of market research focusing on a human-centric approach is that of qualitative research.
This is my second compilation from my customer delight research archives. I want to share this with small business owners and consultants. I think it’s especially relevant to consider how we can differentiate our services to provide customers with exceptional experiences.
Rewriting an outdated Marketing section of the business plan requires a competitive analysis, detailed target market analysis, and analyzing the characteristics of the potential customer. This is part 2 of the series on updating key components of a business plan.
Rewriting an outdated business plan requires careful research and checking for cohesiveness in its entirety. This is a step-by-step guide to revamping each section of a business plan.
This is a video and overview to help brainstorm how to answer questions that need to be answered for a new venture. For small business owners seeking funding, being intentional and clear about the company’s current state and future plans is critical.